The Effects of Subliminal Anger and Sadness Primes on Agency Appraisals

Abstract

Two studies examined whether appraisals can be differentially affected by subliminal anger and sadness primes. Participants from Singapore (Experiment 1) and China (Experiment 2) were exposed to either subliminal angry faces or subliminal sad faces. Supporting appraisal theories of emotions, participants exposed to subliminal angry faces were more likely to appraise negative events as caused by other people and those exposed to subliminal sad faces were more likely to appraise the same events as caused by situational factors. The results provide the first evidence for subliminal emotion-specific cognitive effects. They show that cognitive functions such as appraisals can be affected by subliminal emotional stimuli of the same valence. © 2010 American Psychological Association.