Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/47366
Title: Resources and Capabilities for Two Types of Servitization: Contingency on Offering Nature and Serving Mode
Authors: XU BIN
Keywords: servitization, service innovation, service-dominant logic, business transformation
Issue Date: 15-Aug-2012
Source: XU BIN (2012-08-15). Resources and Capabilities for Two Types of Servitization: Contingency on Offering Nature and Serving Mode. ScholarBank@NUS Repository.
Abstract: The service industry has greatly expanded in the last few decades. Companies providing products have also explored ways to provide services. However, this transformation is often conducted cautiously, and with very low success rate. While the definition of service has been argued, definition of servitization has not been clarified yet. In this study, it is identified that offering nature (product versus service) should not be the only dimension used to define servitization. Transformation towards ?service-dominant logic? would more refer to changes in the serving mode. This study tried to identify the special characteristics of firms with different offering nature and serving mode, and may pave the way for servitization and suggest blueprints for success.
URI: http://scholarbank.nus.edu.sg/handle/10635/47366
Appears in Collections:Master's Theses (Open)

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