Please use this identifier to cite or link to this item:
|Title:||Linking consumer perception to preference of retail stores: An empirical assessment of the multi-attributes of store image|
|Authors:||Lin Thang, D.C. |
|Citation:||Lin Thang, D.C.,Tan, B.L.B. (2003). Linking consumer perception to preference of retail stores: An empirical assessment of the multi-attributes of store image. Journal of Retailing and Consumer Services 10 (4) : 193-200. ScholarBank@NUS Repository. https://doi.org/10.1016/S0969-6989(02)00006-1|
|Abstract:||Using a stimulus-organism-response (S-O-R) framework, this study examines the S-R relationship of consumer retail behavior. In particular, we focus on how consumer perception of the attributes of store image affects their preference for the stores. The stimuli that pertain to store attributes include merchandising, store atmosphere, in-store service, accessibility, reputation, promotion, facilities and post-transaction service. Consumers' preference is based on their post-visit ranking of the stores. Eight hypotheses were developed and tested with data collected from a survey using a random sampling approach. Results from a polychotomous regression analysis identified the following attributes as significantly influencing consumer preference: merchandising, accessibility, reputation, in-store service and atmosphere of the stores. Applicability and implications of the findings as well as suggestions for further research are discussed. © 2002 Elsevier Science Ltd. All rights reserved.|
|Source Title:||Journal of Retailing and Consumer Services|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Dec 10, 2018
checked on Dec 8, 2018
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.