Please use this identifier to cite or link to this item: https://doi.org/10.1007/BF00994133
Title: Assessing the influence of marketing research on the social science literature
Authors: Cote, J.A.
Leong, S.M. 
Cote, J.
Keywords: Citation Analysis
Marketing Research
Social Science Literature
Issue Date: 1992
Source: Cote, J.A.,Leong, S.M.,Cote, J. (1992). Assessing the influence of marketing research on the social science literature. Marketing Letters 3 (3) : 251-258. ScholarBank@NUS Repository. https://doi.org/10.1007/BF00994133
Abstract: Citation analysis indicates that the Journal of Marketing and the Journal of Marketing Research contribute primarily to marketing and other business areas as opposed to nonbusiness social sciences. The journals are also heavily cited by practitioner-oriented publications. A list of most cited articles is provided. © 1992 Kluwer Academic Publishers.
Source Title: Marketing Letters
URI: http://scholarbank.nus.edu.sg/handle/10635/45126
ISSN: 09230645
DOI: 10.1007/BF00994133
Appears in Collections:Staff Publications

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