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|Title:||Assessing the influence of marketing research on the social science literature|
Social Science Literature
|Citation:||Cote, J.A.,Leong, S.M.,Cote, J. (1992). Assessing the influence of marketing research on the social science literature. Marketing Letters 3 (3) : 251-258. ScholarBank@NUS Repository. https://doi.org/10.1007/BF00994133|
|Abstract:||Citation analysis indicates that the Journal of Marketing and the Journal of Marketing Research contribute primarily to marketing and other business areas as opposed to nonbusiness social sciences. The journals are also heavily cited by practitioner-oriented publications. A list of most cited articles is provided. © 1992 Kluwer Academic Publishers.|
|Source Title:||Marketing Letters|
|Appears in Collections:||Staff Publications|
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