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Title: Managing market entry in Oman: The case of Nawras
Authors: Birnik, A. 
Cormack, R.
Issue Date: 2010
Source: Birnik, A.,Cormack, R. (2010). Managing market entry in Oman: The case of Nawras. Thunderbird International Business Review 52 (5) : 403-416. ScholarBank@NUS Repository.
Abstract: This article focuses on the challenges faced by the mobile operator Nawras when entering the Omani telecom market in 2005. The source material consists of auto-ethnographic accounts of two European managers who worked at Nawras during the launch period. The result is a rich and highly personal account of market-entry challenges and managerial efforts to overcome such challenges in a newly deregulated Gulf country. The Nawras story suggests that entrants into a Gulf market such as Oman need a great deal of flexibility and improvisation capabilities in order to become successful. © 2010 Wiley Periodicals, Inc.
Source Title: Thunderbird International Business Review
ISSN: 10964762
DOI: 10.1002/tie.20364
Appears in Collections:Staff Publications

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