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|Title:||When supplier ethical policies matter to a buyer (Or don't): The moderating role of switching cost|
|Source:||Colwell, S.R.,Zyphur, M.J. (2007). When supplier ethical policies matter to a buyer (Or don't): The moderating role of switching cost. Academy of Management 2007 Annual Meeting: Doing Well by Doing Good, AOM 2007 : -. ScholarBank@NUS Repository.|
|Abstract:||Drawing on signaling theory, we suggest that a supplier's ethical policies influence the buyer's trust in the supplier, which, in turn, generates commitment to that supplier. We draw on side-bet theory to suggest that switching costs moderate these relationships and also determine when supplier ethical policies factor into the buyer's decision to commit to a supplier. We empirically test our model with survey data from 158 purchasing managers within three manufacturing industries. Results confirm the connection between ethical policies and commitment, but suggest that a supplier's ethical policies matter less when switching suppliers is perceived as too costly.|
|Source Title:||Academy of Management 2007 Annual Meeting: Doing Well by Doing Good, AOM 2007|
|Appears in Collections:||Staff Publications|
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