Please use this identifier to cite or link to this item: https://doi.org/10.1016/S0305-0483(03)00055-0
Title: Assessing the consumer decision process in the digital marketplace
Authors: Teo, T.S.H. 
Yeong, Y.D.
Keywords: Consumer decision process
Deal evaluation
Electronic commerce
Internet
Risk
Search
Issue Date: 2003
Citation: Teo, T.S.H., Yeong, Y.D. (2003). Assessing the consumer decision process in the digital marketplace. Omega 31 (5) : 349-363. ScholarBank@NUS Repository. https://doi.org/10.1016/S0305-0483(03)00055-0
Abstract: This research focuses on the consumer decision process in the context of the online shopping environment in Singapore. An Internet survey was implemented and 1133 responses were received. Using structural equation modeling, our findings show that perceived risk has a negative relationship with consumers' overall evaluation of the deal, and overall evaluation of the deal has a positive relationship with consumers' willingness to buy online. In addition, there is a positive relationship between perceived benefits of search and overall deal evaluation. The implications of the above results are discussed and suggestions for future research are also proposed. © 2003 Elsevier Ltd. All rights reserved.
Source Title: Omega
URI: http://scholarbank.nus.edu.sg/handle/10635/44084
ISSN: 03050483
DOI: 10.1016/S0305-0483(03)00055-0
Appears in Collections:Staff Publications

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