Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/43957
Title: Misaligned market: The importance of industry context in technology-mediated exchanges
Authors: Hsiao, R.-L. 
Keywords: Agricultural industry
Case study
Contextualist perspective
E-marketplace
Industry characteristics
Technology-organization alignment
Issue Date: 2007
Source: Hsiao, R.-L. (2007). Misaligned market: The importance of industry context in technology-mediated exchanges. Journal of Global Information Management 15 (3) : 69-87. ScholarBank@NUS Repository.
Abstract: This article examines e-marketplace adoption difficulties from a contextualist perspective. The analysis of industrial characteristics will unearth the adopter's supply chain practices and the contextual features which are unfavorable for e-marketplace deployment. To gain a deeper understanding, this research examines an unsuccessful e-marketplace adoption for agricultural industry in China. The tension created by the these two incongruent contexts results in a misaligned market, as a free-market principle (assumed to be an integral part of the e-marketplace) is imposed on an agricultural market exchange which is characterized by a regulated business environment and a monopolistic market, and which emphasizes variances in product quality, tacit product specification, exclusive suppliers, and spotty purchasing. Practical and theoretical implications of the findings are discussed with reference to technology adoption and technology-organization alignment literature. Copyright © 2007, IGI Global.
Source Title: Journal of Global Information Management
URI: http://scholarbank.nus.edu.sg/handle/10635/43957
ISSN: 10627375
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

Page view(s)

41
checked on Dec 15, 2017

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.