Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/43911
Title: Typology of online shoppers
Authors: Kau, A.K. 
Tang, Y.E.
Ghose, S.
Keywords: Information retrieval
Internet
Market segmentation
Purchasing
Issue Date: 2003
Source: Kau, A.K.,Tang, Y.E.,Ghose, S. (2003). Typology of online shoppers. Journal of Consumer Marketing 20 (2-3) : 139-156. ScholarBank@NUS Repository.
Abstract: This article aims to examine the online buying behavior among a group of Internet users. Based on a sample of over 3,700 Internet users, this study explores their information-seeking patterns as well as their motivations and concerns for online shopping. Factor analysis and cluster analysis were used to classify the respondents into six types of online shoppers. Coupled with their demographic information and actual buying behavior, it was possible to constitute a distinct profile for each of the segments. Discriminant analysis was also conducted to seek out the important attitudinal variables that differentiated the various clusters of online shoppers. The implications of such classification are also discussed.
Source Title: Journal of Consumer Marketing
URI: http://scholarbank.nus.edu.sg/handle/10635/43911
ISSN: 07363761
Appears in Collections:Staff Publications

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