Please use this identifier to cite or link to this item:
|Title:||Typology of online shoppers|
|Authors:||Kau, A.K. |
|Source:||Kau, A.K.,Tang, Y.E.,Ghose, S. (2003). Typology of online shoppers. Journal of Consumer Marketing 20 (2-3) : 139-156. ScholarBank@NUS Repository.|
|Abstract:||This article aims to examine the online buying behavior among a group of Internet users. Based on a sample of over 3,700 Internet users, this study explores their information-seeking patterns as well as their motivations and concerns for online shopping. Factor analysis and cluster analysis were used to classify the respondents into six types of online shoppers. Coupled with their demographic information and actual buying behavior, it was possible to constitute a distinct profile for each of the segments. Discriminant analysis was also conducted to seek out the important attitudinal variables that differentiated the various clusters of online shoppers. The implications of such classification are also discussed.|
|Source Title:||Journal of Consumer Marketing|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Dec 15, 2017
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.