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https://scholarbank.nus.edu.sg/handle/10635/43905
| Title: | The effect of option number in directional comparison | Authors: | Hung, Y.-C. Yeung, C. |
Issue Date: | 2009 | Citation: | Hung, Y.-C.,Yeung, C. (2009). The effect of option number in directional comparison. Advances in Consumer Research 36 : 1018-1019. ScholarBank@NUS Repository. | Source Title: | Advances in Consumer Research | URI: | http://scholarbank.nus.edu.sg/handle/10635/43905 | ISSN: | 00989258 |
| Appears in Collections: | Staff Publications |
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