Please use this identifier to cite or link to this item:
|Title:||Overselling in a competitive environment: Boon or bane?|
|Citation:||Lim, W.S. (2009). Overselling in a competitive environment: Boon or bane?. Marketing Science 28 (6) : 1129-1143. ScholarBank@NUS Repository. https://doi.org/10.1287/mksc.1090.0519|
|Abstract:||In this paper, we study the practice of overselling in a competitive environment where late-arriving consumers value the good higher than early-arriving ones but the former's arrival is uncertain. We show that overselling is a dominant strategy for the firms. However, it can lead to a prisoners' dilemma situation in which all firms are worse off overselling. We further show that only when demand from the late consumers far exceeds the supply and there is a sufficiently high profit margin from reselling does overselling result in a Pareto-dominant outcome for the firms. © 2009 INFORMS.|
|Source Title:||Marketing Science|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Jun 18, 2018
WEB OF SCIENCETM
checked on Jun 5, 2018
checked on Mar 12, 2018
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.