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Title: Research watch: Adorn your brand with likable numbers
Authors: King, D. 
Janiszewski, C.
Issue Date: 2011
Source: King, D.,Janiszewski, C. (2011). Research watch: Adorn your brand with likable numbers. Harvard Business Review 89 (7-8) : -. ScholarBank@NUS Repository.
Source Title: Harvard Business Review
ISSN: 00178012
Appears in Collections:Staff Publications

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