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|Title:||Research watch: Adorn your brand with likable numbers|
|Authors:||King, D. |
|Citation:||King, D.,Janiszewski, C. (2011). Research watch: Adorn your brand with likable numbers. Harvard Business Review 89 (7-8) : -. ScholarBank@NUS Repository.|
|Source Title:||Harvard Business Review|
|Appears in Collections:||Staff Publications|
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