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|Title:||The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process|
|Source:||Frambach, R.T., Roest, H.C.A., Krishnan, T.V. (2007). The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process. Journal of Interactive Marketing 21 (2) : 26-41. ScholarBank@NUS Repository. https://doi.org/10.1002/dir.20079|
|Source Title:||Journal of Interactive Marketing|
|Appears in Collections:||Staff Publications|
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