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https://doi.org/10.1002/dir.20079
| Title: | The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process | Authors: | Frambach, R.T. Roest, H.C.A. Krishnan, T.V. |
Issue Date: | 2007 | Citation: | Frambach, R.T., Roest, H.C.A., Krishnan, T.V. (2007). The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process. Journal of Interactive Marketing 21 (2) : 26-41. ScholarBank@NUS Repository. https://doi.org/10.1002/dir.20079 | Source Title: | Journal of Interactive Marketing | URI: | http://scholarbank.nus.edu.sg/handle/10635/43868 | ISSN: | 10949968 | DOI: | 10.1002/dir.20079 |
| Appears in Collections: | Staff Publications |
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