Please use this identifier to cite or link to this item: https://doi.org/10.1016/j.jcps.2008.09.005
Title: Visual and verbal information processing in a consumer context: Further considerations
Authors: Wyer Jr., R.S.
Jiang, Y.
Hung, I.W. 
Issue Date: 2008
Source: Wyer Jr., R.S., Jiang, Y., Hung, I.W. (2008). Visual and verbal information processing in a consumer context: Further considerations. Journal of Consumer Psychology 18 (4) : 276-280. ScholarBank@NUS Repository. https://doi.org/10.1016/j.jcps.2008.09.005
Abstract: Among the many provocative comments on the paper by Wyer, R.S., Hung, I.W., & Jiang, Y.W. (2008) Visual and verbal processing strategies in comprehension and judgment. Journal of Consumer Psychology, 18. are concerns about (a) the relation of the conceptualization proposed to more general theoretical formulations of information processing, (b) the consistency of this conceptualization with current knowledge about brain functioning, (c) its implications for other, unmentioned areas of consumer decision making, and (d) the measurement of individual differences in visual and verbal processing strategies. We attempt to respond to these concerns and, in some cases, to elaborate their implications. © 2008 Society for Consumer Psychology.
Source Title: Journal of Consumer Psychology
URI: http://scholarbank.nus.edu.sg/handle/10635/43823
ISSN: 10577408
DOI: 10.1016/j.jcps.2008.09.005
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