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|Title:||Measuring status orientations: Scale development and validation in the context of an Asian transitional economy|
|Authors:||Tambyah, S.K. |
Tuyet Mai, N.T.T.
|Citation:||Tambyah, S.K., Tuyet Mai, N.T.T., Jung, K. (2009). Measuring status orientations: Scale development and validation in the context of an Asian transitional economy. Journal of Marketing Theory and Practice 17 (2) : 175-187. ScholarBank@NUS Repository. https://doi.org/10.2753/MTP1069-6679170206|
|Abstract:||Vietnam's transition from a centrally planned economy to a free market has generated considerable interest in exploring how traditional values are being challenged by modern ones in the perceptions and attainment of status among consumers. We focused on understanding and developing measures of status orientations and showed that traditional status orientation and modern status orientation are two distinct subconstructs of status orientation. The empirical work involved with scale development and validation and the resultant research and managerial implications are discussed. © 2009 M.E. Sharpe, Inc. All rights reserved.|
|Source Title:||Journal of Marketing Theory and Practice|
|Appears in Collections:||Staff Publications|
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