Please use this identifier to cite or link to this item:
https://doi.org/10.1145/1978942.1979024
| Title: | Farmer's tale: A facebook game to promote volunteerism | Authors: | Jianqiang, D.S. Ma, X. Zhao, S. Khoo, J.T. Bay, S.L. Jiang, Z. |
Keywords: | Persuasive games Social networking Volunteerism |
Issue Date: | 2011 | Citation: | Jianqiang, D.S.,Ma, X.,Zhao, S.,Khoo, J.T.,Bay, S.L.,Jiang, Z. (2011). Farmer's tale: A facebook game to promote volunteerism. Conference on Human Factors in Computing Systems - Proceedings : 581-584. ScholarBank@NUS Repository. https://doi.org/10.1145/1978942.1979024 | Abstract: | Volunteering is an important activity that brings great benefits to societies. However, encouraging volunteerism is difficult due to the altruistic nature of volunteer activities and the high resource demand in carrying them out. We have created a Facebook game called "Farmer's Tale" to attract and make it easier for people to volunteer. We evaluated people's acceptance to this novel idea and the results revealed great potential in such type of games. Copyright 2011 ACM. | Source Title: | Conference on Human Factors in Computing Systems - Proceedings | URI: | http://scholarbank.nus.edu.sg/handle/10635/42917 | ISBN: | 9781450302289 | DOI: | 10.1145/1978942.1979024 |
| Appears in Collections: | Staff Publications |
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