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|Title:||Creating e-business value through retail channel integration: A resource-based perspective of hybrid commerce|
|Authors:||Oh, L.-B. |
|Keywords:||Business value of IT|
Retail channel integration
|Citation:||Oh, L.-B.,Teo, H.-H. (2005). Creating e-business value through retail channel integration: A resource-based perspective of hybrid commerce. Association for Information Systems - 11th Americas Conference on Information Systems, AMCIS 2005: A Conference on a Human Scale 7 : 3404-3413. ScholarBank@NUS Repository.|
|Abstract:||The study of synergies arising from integrating physical and virtual retail channels is an area of increasing interest. Despite the much touted advantages of an integrated retail channel, there are very few successful hybrid commerce firms till date. This research attempts to understand how hybrid commerce e-business value can be measured, and how channel integration creates this value through three dimensions of information richness, spatial reach and offerings range. A structural model is formulated to empirically test the hypotheses using survey data collected from hybrid commerce firms. Results provide insights into the creation and measurement of hybrid commerce firm value.|
|Source Title:||Association for Information Systems - 11th Americas Conference on Information Systems, AMCIS 2005: A Conference on a Human Scale|
|Appears in Collections:||Staff Publications|
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