Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/42765
Title: An investigation of the effects of website aesthetics and usability on online shoppers' purchase intention
Authors: Jiang, Z. 
Qiu, L.
Yi, C. 
Choi, B.
Zhang, D.
Keywords: Electronic commerce
Hedonic value
Purchase intention
Utilitarian value
Website aesthetics
Website usability
Issue Date: 2010
Source: Jiang, Z.,Qiu, L.,Yi, C.,Choi, B.,Zhang, D. (2010). An investigation of the effects of website aesthetics and usability on online shoppers' purchase intention. 16th Americas Conference on Information Systems 2010, AMCIS 2010 7 : 5397-5407. ScholarBank@NUS Repository.
Abstract: Aesthetics is advocated as a key factor influencing consumer judgment and preference; however, research in IS and HCI has paid limited attention to it until recently. This study investigated the effects of website aesthetics, along with website usability, on users' online purchase intention. Additionally, the moderator of task involvement was introduced to explain how aesthetics influences utilitarian shopping value through "halo effects". The results of our survey revealed that, although aesthetics is a significant antecedent to hedonic shopping value, its effect on utilitarian shopping value weakens as users' task involvement increases. Besides, the relationship between website aesthetics and usability was reexamined. Implications for practices were also suggested.
Source Title: 16th Americas Conference on Information Systems 2010, AMCIS 2010
URI: http://scholarbank.nus.edu.sg/handle/10635/42765
ISBN: 9781617389528
Appears in Collections:Staff Publications

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