Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/42753
Title: Internet opt-in opt-out: Investigating the of frames, and privacy concerns
Authors: Lai, Y.-L. 
Hui, K.-L. 
Keywords: Defaults
Frames
Information privacy
Opt-in
Optout
Privacy concern
Issue Date: 2006
Source: Lai, Y.-L.,Hui, K.-L. (2006). Internet opt-in opt-out: Investigating the of frames, and privacy concerns. SIGMIS CPR'06 - Proceedings of the 2006 ACM SIGMIS CPR Conference 2006 : 253-263. ScholarBank@NUS Repository.
Abstract: This paper studies the solicitation process of consumers' consent should consumers be requested to explicitly disapprove the use of their personal data (opt-out), or to acknowledge and permit the use of such data (opt-in)? Although these two actions may serve the same functional purpose (i.e., grant approval to the use of the supplied information), various regulatory and industry bodies have exhibited opposing attitudes towards them. The European Union Data Directive (1995) endorses the opt-in approach, whereas the Direct Marketing Association (DMA) recommends an opt-out procedure for consumers to remove their data from future uses. The two approaches can be operationalized via different option frames and preference elicitations. We illustrate how different permutation of frames and default preferences can affect the level of consumer participation and investigate the moderating role of privacy concern on these corollaries. Copyright 2006 ACM.
Source Title: SIGMIS CPR'06 - Proceedings of the 2006 ACM SIGMIS CPR Conference
URI: http://scholarbank.nus.edu.sg/handle/10635/42753
ISBN: 1595933492
Appears in Collections:Staff Publications

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