Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/17336
Title: Understanding platform-based product development: A competency-based perspective
Authors: WANG QI
Keywords: Platform, Product development, Competency, Success factor, Technological turbulence, Product family
Issue Date: 11-Mar-2008
Source: WANG QI (2008-03-11). Understanding platform-based product development: A competency-based perspective. ScholarBank@NUS Repository.
Abstract: Today the competition in product development has intensified through increased demand heterogeneity and shorter product life cycles. An increasingly popular strategy is the use of a platform-based approach to create a successful product family for the purpose of increasing variety, shortening lead-times and reducing costs. However, a clear gap in literature still exists when it comes to understanding how to manage product families and their successive platforms. We do not know enough about the key attributes of platform-based product development which can contribute to a competitive advantage, which in turn leads to the success of a platform. Our research is directed at building a framework to better manage platform-based product development from a competency perspective. The results of our survey research lend support to the concept of product platform competency, and validate four success factors that significantly affect product platform competency, which in turn lead to reduction in the development cost and time. Additionally, our findings further suggest that in a high technologically turbulent environment, some of these factors have even greater impact on product platform competency.
URI: http://scholarbank.nus.edu.sg/handle/10635/17336
Appears in Collections:Ph.D Theses (Open)

Show full item record
Files in This Item:
File Description SizeFormatAccess SettingsVersion 
WangQ.PDF725.35 kBAdobe PDF

OPEN

NoneView/Download

Page view(s)

288
checked on Dec 11, 2017

Download(s)

316
checked on Dec 11, 2017

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.