Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/17038
Title: The effect of Web search strategy on online purchase intention: A Web design element-related cost benefit approach
Authors: PAULUS INSAP SANTOSA
Keywords: Web search benefit, Web search cost, Web design ekements, user involvement, purchase intention, experiment
Issue Date: 4-Dec-2006
Source: PAULUS INSAP SANTOSA (2006-12-04). The effect of Web search strategy on online purchase intention: A Web design element-related cost benefit approach. ScholarBank@NUS Repository.
Abstract: This study investigates the effect of Web search strategy on online purchase intention. It examines how Web search strategies influence the seekersa?? perceived Web search benefit and perceived Web search cost from the perspective of Web design elements. In a whole, this study is trying to answer one main research question, i.e. how does Web search strategy affect online purchase intention? A laboratory experiment followed by a post-experiment survey was conducted to answer the above questions. Two hundred and thirty five undergraduates subjects participated in this experiment, comprises 121 males and 114 females. During the experiment, they were grouped into planned group and unplanned group. The findings of this study suggest that there is a different effect of Web search strategy on online purchase intention. Based on the above findings, several recommendations to Web designer are proposed. Implications, limitations, as well as the direction for studies are discussed.
URI: http://scholarbank.nus.edu.sg/handle/10635/17038
Appears in Collections:Ph.D Theses (Open)

Show full item record
Files in This Item:
File Description SizeFormatAccess SettingsVersion 
PAULUS-INSAP-SANTOSA-HD993018J.pdf5.32 MBAdobe PDF

OPEN

NoneView/Download

Page view(s)

322
checked on Dec 11, 2017

Download(s)

387
checked on Dec 11, 2017

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.