Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/15872
Title: Dynamics of online game industry in China: An application of Porter's model
Authors: YUAN JIANGPING
Keywords: competitive advantage, online game, china
Issue Date: 29-Apr-2009
Source: YUAN JIANGPING (2009-04-29). Dynamics of online game industry in China: An application of Porter's model. ScholarBank@NUS Repository.
Abstract: The Chinese online game industry is one of the fastest growing and dynamic in-teractive entertainment industries around the world. This thesis attempts to apply Porterb s (1990) competitive advantage model to study the case of online game industry in China. The purpose is to show how an industry in a developing country can create competitive advantage. Finding that Porterb s theory has yet to be comprehensively and critically applied to study the ICTs for development, or ICT4D, this thesis identifies several macro variables associated with the transitioning society to understand the application of the model to study the indus-try competitiveness in the context of new media sector in China.
URI: http://scholarbank.nus.edu.sg/handle/10635/15872
Appears in Collections:Master's Theses (Open)

Show full item record
Files in This Item:
File Description SizeFormatAccess SettingsVersion 
PEGGY-Thesis.pdf447.17 kBAdobe PDF

OPEN

NoneView/Download

Page view(s)

414
checked on Dec 11, 2017

Download(s)

761
checked on Dec 11, 2017

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.