Dynamics of online game industry in China: An application of Porter's model

Abstract

The Chinese online game industry is one of the fastest growing and dynamic in-teractive entertainment industries around the world. This thesis attempts to apply Porterb s (1990) competitive advantage model to study the case of online game industry in China. The purpose is to show how an industry in a developing country can create competitive advantage. Finding that Porterb s theory has yet to be comprehensively and critically applied to study the ICTs for development, or ICT4D, this thesis identifies several macro variables associated with the transitioning society to understand the application of the model to study the indus-try competitiveness in the context of new media sector in China.