SALIENCE OF ORGANISATIONAL VALUES IN A POLITICAL ORGANISATION: A LONGITUDINAL, CONTENT ANALYSIS OF PEOPLE'S ACTION PARTY'S PUBLICATION

Abstract

While most scholars of contemporary organisation literature have reached a consensus in defining organisational values as being core and enduring (Schein, 1990), such theoretical advancements seem to be limited by the construal of enduringness as static and unchanging. Do organisational values actually change? This research studies salience as the embodiment of change in organisational values, vis-à-vis an investigation of the association between salience of organisational values and factors of change that lie in the organisational, national, and global dimensions. Specifically, the study examines political organisations by the means of a longitudinal, content analysis of the People’s Action Party’s publication – Petir. The results present strong evidence denoting changes in salience of organisational values, encouraging the use of a 3-dimensional conceptual framework of investigation for further research.