Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/147006
Title: INCREMENTAL VS ONE-SHOT GOALS FOR RESOURCE CONSERVATION: EVIDENCE FROM A FIELD EXPERIMENT.
Authors: YANG SHUO
Keywords: Goals, Real-time Feedback, Resource Conservation
Issue Date: 9-Apr-2018
Citation: YANG SHUO (2018-04-09). INCREMENTAL VS ONE-SHOT GOALS FOR RESOURCE CONSERVATION: EVIDENCE FROM A FIELD EXPERIMENT.. ScholarBank@NUS Repository.
Abstract: The value function theory with goals as reference points predicts varying outcomes depending on goal di culty. We provide evidence for the relative e ectivness of moderate and extreme goals under feedback condition focusing on showering behaviours. The theory of habit formation predicts that gradual progression towards an extreme goal increases e ort ands performance compared to a one-shot goal. We test the relative conservation e ect generated by di erent goal progressions under feedback. Further, reference-dependent utility function implies buching of observations just above the goals. We examine the graphical evidence on the existence of excess mass of showers observed after the goals and sub-goals.
URI: http://scholarbank.nus.edu.sg/handle/10635/147006
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