Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/145781
Title: THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION
Authors: ZHAO YUTONG
Keywords: Electronic word-of-mouth, technology adoption, purchasing intention, social media
Issue Date: 10-May-2018
Citation: ZHAO YUTONG (2018-05-10). THE EFFECT OF MICROBLOGGING WORD-OF-MOUTH ON NEW TECHNOLOGY ADOPTION. ScholarBank@NUS Repository.
URI: http://scholarbank.nus.edu.sg/handle/10635/145781
Appears in Collections:Master's Theses (Closed)

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