Please use this identifier to cite or link to this item: https://doi.org/10.1080/10919392.2017.1363595
Title: Why Users Share Marketer-generated Contents on Social Broadcasting Websites: A Cognitive?Affective Involvement Perspective
Authors: Yuhao Li
Lih-Bin Oh 
Kanliang Wang
Issue Date: 26-Sep-2017
Publisher: Taylor & Francis
Citation: Yuhao Li, Lih-Bin Oh, Kanliang Wang (2017-09-26). Why Users Share Marketer-generated Contents on Social Broadcasting Websites: A Cognitive?Affective Involvement Perspective. Journal of Organizational Computing and Electronic Commerce 27 (4) : 342-373. ScholarBank@NUS Repository. https://doi.org/10.1080/10919392.2017.1363595
Source Title: Journal of Organizational Computing and Electronic Commerce
URI: http://scholarbank.nus.edu.sg/handle/10635/140896
DOI: 10.1080/10919392.2017.1363595
Appears in Collections:Staff Publications

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