Please use this identifier to cite or link to this item:
https://doi.org/10.1080/10919392.2017.1363595
| Title: | Why Users Share Marketer-generated Contents on Social Broadcasting Websites: A Cognitive?Affective Involvement Perspective | Authors: | Yuhao Li Lih-Bin Oh Kanliang Wang |
Issue Date: | 26-Sep-2017 | Publisher: | Taylor & Francis | Citation: | Yuhao Li, Lih-Bin Oh, Kanliang Wang (2017-09-26). Why Users Share Marketer-generated Contents on Social Broadcasting Websites: A Cognitive?Affective Involvement Perspective. Journal of Organizational Computing and Electronic Commerce 27 (4) : 342-373. ScholarBank@NUS Repository. https://doi.org/10.1080/10919392.2017.1363595 | Source Title: | Journal of Organizational Computing and Electronic Commerce | URI: | http://scholarbank.nus.edu.sg/handle/10635/140896 | DOI: | 10.1080/10919392.2017.1363595 |
| Appears in Collections: | Staff Publications Elements |
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