Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/140640
Title: Risk-A version and dynamic brand choice
Authors: Rajiv, Surendra 
Prakhya, Srinivas
Srinivasan, Kannan
Issue Date: Sep-2008
Citation: Rajiv, Surendra, Prakhya, Srinivas, Srinivasan, Kannan (2008-09). Risk-A version and dynamic brand choice. Research Paper Series (National University of Singapore. Faculty of Business Administration); 2008-007 : 1-42. ScholarBank@NUS Repository.
Series/Report no.: Research Paper Series; 2008-007
Source Title: Research Paper Series (National University of Singapore. Faculty of Business Administration); 2008-007
URI: http://scholarbank.nus.edu.sg/handle/10635/140640
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
File Description SizeFormatAccess SettingsVersion 
b26356910.pdf3.21 MBAdobe PDF

OPEN

NoneView/Download

Page view(s)

6
checked on Aug 16, 2018

Download(s)

6
checked on Aug 16, 2018

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.