Please use this identifier to cite or link to this item:
https://scholarbank.nus.edu.sg/handle/10635/140640
| Title: | Risk-A version and dynamic brand choice | Authors: | Rajiv, Surendra Prakhya, Srinivas Srinivasan, Kannan |
Issue Date: | Sep-2008 | Citation: | Rajiv, Surendra, Prakhya, Srinivas, Srinivasan, Kannan (2008-09). Risk-A version and dynamic brand choice. Research Paper Series (National University of Singapore. Faculty of Business Administration); 2008-007 : 1-42. ScholarBank@NUS Repository. | Series/Report no.: | Research Paper Series; 2008-007 | Source Title: | Research Paper Series (National University of Singapore. Faculty of Business Administration); 2008-007 | URI: | http://scholarbank.nus.edu.sg/handle/10635/140640 |
| Appears in Collections: | Staff Publications Elements |
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| b26356910.pdf | 3.21 MB | Adobe PDF | OPEN | None | View/Download |
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