Please use this identifier to cite or link to this item:
https://scholarbank.nus.edu.sg/handle/10635/140421
| Title: | Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies | Authors: | Teo, Thompson Sian Hin Tan, Jek Swan |
Issue Date: | Feb-2002 | Citation: | Teo, Thompson Sian Hin, Tan, Jek Swan (2002-02). Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies. Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-011 : 1-38. ScholarBank@NUS Repository. | Series/Report no.: | Research Paper Series; 2002-011 | Source Title: | Research Paper Series (National University of Singapore. Faculty of Business Administration); 2002-011 | URI: | http://scholarbank.nus.edu.sg/handle/10635/140421 |
| Appears in Collections: | Staff Publications Elements |
Show full item record
Files in This Item:
| File | Description | Size | Format | Access Settings | Version | |
|---|---|---|---|---|---|---|
| b23016796.pdf | 3.07 MB | Adobe PDF | OPEN | None | View/Download |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.