Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/136079
Title: THE SUSTAINABILITY OF ONLINE FITNESS COMMUNITY: EMPIRICAL STUDIES FROM INDIVIDUAL AND STRUCTURAL PERSPECTIVE
Authors: YANG YANG
Keywords: online fitness community, competition, sustainability, persistent health behavior, self-tracking, member loss
Issue Date: 20-Jan-2017
Source: YANG YANG (2017-01-20). THE SUSTAINABILITY OF ONLINE FITNESS COMMUNITY: EMPIRICAL STUDIES FROM INDIVIDUAL AND STRUCTURAL PERSPECTIVE. ScholarBank@NUS Repository.
Abstract: The fitness-related online platforms that aim to promote better health and wellbeing have proliferated in recent years. Despite the increasing prevalence, many initially active online fitness communities fail to retain members. Hence, there is a pressing need to understand the sustainability of such online communities. This thesis consists of two studies investigating the sustainability of fitness-based online communities from both individual and structural perspectives. Particularly, the first study explores the role of technology-enabled competition in cultivating persistent health behavior. The second study explores the sustainability of online fitness community from a network structural perspective. In particular, this study attempt to identify influential users and examine the impact of the loss of such influential users on the community-level outcomes. This thesis develops a better understanding of the sustainability of fitness-based online communities. It reveals the role of technology-enabled competition platforms in engaging members and cultivating their persistent health behavior.
URI: http://scholarbank.nus.edu.sg/handle/10635/136079
Appears in Collections:Ph.D Theses (Restricted)

Show full item record
Files in This Item:
File Description SizeFormatAccess SettingsVersion 
YangY.pdf2.02 MBAdobe PDF

RESTRICTED

NoneLog In

Page view(s)

28
checked on Jan 14, 2018

Download(s)

14
checked on Jan 14, 2018

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.