Please use this identifier to cite or link to this item:
|Title:||Translating customers' voices into operations requirements: A QFD application in higher education|
|Authors:||Hwarng, H.B. |
House of quality
Quality function deployment
|Citation:||Hwarng, H.B., Teo, C. (2001). Translating customers' voices into operations requirements: A QFD application in higher education. International Journal of Quality and Reliability Management 18 (2) : 195-225. ScholarBank@NUS Repository.|
|Abstract:||In this paper we demonstrate how an institution in higher education can apply the three-phased, service-based quality function deployment (QFD) methodology to translate the voices of customers (VsOC) in stages into operations requirements. The emphasis is at the operational level. The translated operations requirements form the basis of operational solutions to delivering quality programmes and services in higher education. An institution can satisfy the VsOC by mapping out a clear action plan to achieve high quality standards. Three applications found in the Business School at the National University of Singapore are presented. Important managerial implications are drawn. © MCB University Press, 0265-671X.|
|Source Title:||International Journal of Quality and Reliability Management|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Oct 25, 2018
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.