Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/13164
Title: Intent-driven approach to innovations
Authors: GOH KWEE CHUAN, NICKY
Keywords: Intent-Driven Approach to Innovations
Issue Date: 20-Mar-2008
Source: GOH KWEE CHUAN, NICKY (2008-03-20). Intent-driven approach to innovations. ScholarBank@NUS Repository.
Abstract: This paper studies into a new emerging paradigm of Intent-Driven Approach, innovating with an intention in mind, for consumers and aligned to the visions and strategies of companies. The research methodology, innovation approaches and variety of tools used during the different phases of the new product development process will be highlighted. These tools are important in helping the company innovate with a clear direction and also resource smart in planning and utilization. Case studies undertaken by a major MNC based in Singapore will also be explained and analyzed to further illustrate the approach and tools. The scope will include product creation at the front-end and also development and alignment to the visions of the company. The paper concludes that every phase of the product creation and development requires different sets of tools but yet the existence of one role, the integration agent is vital throughout the entire process.
URI: http://scholarbank.nus.edu.sg/handle/10635/13164
Appears in Collections:Master's Theses (Open)

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