Please use this identifier to cite or link to this item: https://doi.org/1080/1035033032000152615
Title: Semiosis, social change and governance: A critical semiotic analysis of a national campaign
Authors: Lazar, M.M. 
Issue Date: 2003
Citation: Lazar, M.M. (2003). Semiosis, social change and governance: A critical semiotic analysis of a national campaign. Social Semiotics 13 (2) : 201-221. ScholarBank@NUS Repository. https://doi.org/1080/1035033032000152615
Abstract: This paper deals with national public campaigns as a government technology of social change and control. Focusing on Singapore's National Courtesy Campaign, particularly undertaken in the public road and transport field in recent years, the study examines how the operation of this technology reflects current shifts in political practice. Two emerging tendencies within the style of contemporary governance in Singapore are identified: governance-through-community ('communitisation') and the 'softening' of the authorial voice (through 'informalisation'). A semiotic analysis involving the organisational, and especially textual (linguistic and visual design), practices of the 1999-2003 road and transport sector courtesy drive is undertaken to show how these style shifts are manifested, with particular interest in the kinds of social relations and identities that are textually projected, and the implications such a mode of governance has for the regulation of the Singaporean citizenry subject. © 2003 Taylor & Francis Ltd.
Source Title: Social Semiotics
URI: http://scholarbank.nus.edu.sg/handle/10635/130224
ISSN: 10350330
DOI: 1080/1035033032000152615
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

SCOPUSTM   
Citations

6
checked on May 27, 2018

Page view(s)

12
checked on May 10, 2018

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.