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|Title:||Consumer preferences and product and process R&D|
|Source:||Saha, S. (2007-03). Consumer preferences and product and process R&D. RAND Journal of Economics 38 (1) : 250-268. ScholarBank@NUS Repository. https://doi.org/10.1111/j.1756-2171.2007.tb00054.x|
|Abstract:||Firms often conduct both product and process R&D. Consumer preferences typically play a vital role in determining these R&D choices. The economics literature, however, has mostly ignored the interrelationship between the R&D choices of firms and consumer preferences. I study product and process R&D from the perspective of their relationship with consumer preferences. In doing so, I find a novel distinction between the two kinds of R&D. This distinction can explain several empirical observations regarding firms' choices of the two, and can also potentially enable us to better empirically identify the two. Copyright © 2007, RAND.|
|Source Title:||RAND Journal of Economics|
|Appears in Collections:||Staff Publications|
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