Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/129038
Title: A market-based approach for partner selection in marketing alliances
Authors: Dev, C.S.
Klein, S. 
Fisher, R.A.
Issue Date: Jun-1996
Citation: Dev, C.S.,Klein, S.,Fisher, R.A. (1996-06). A market-based approach for partner selection in marketing alliances. Journal of Travel Research 35 (1) : 11-17. ScholarBank@NUS Repository.
Abstract: The travel and tourism industry has witnessed the formation of a number of marketing alliances in the recent past and these are expected to continue. A critical concern is how should one select a marketing partner. This article provides a starting point for answering this question with a market-driven approach based on customer usage complementarity.
Source Title: Journal of Travel Research
URI: http://scholarbank.nus.edu.sg/handle/10635/129038
ISSN: 00472875
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

Page view(s)

28
checked on Oct 12, 2018

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.