Please use this identifier to cite or link to this item: https://doi.org/10.1080/19472498.2012.720089
Title: Ravana's airforce: A report on the state of Indian television
Authors: Mehta, N. 
Keywords: content
distribution
Indian television
political control
regional television
regulation
Star TV
Zee TV
Issue Date: 1-Oct-2012
Citation: Mehta, N. (2012-10-01). Ravana's airforce: A report on the state of Indian television. South Asian History and Culture 3 (4) : 614-625. ScholarBank@NUS Repository. https://doi.org/10.1080/19472498.2012.720089
Abstract: With over 800 television channels, India is not only the world's third largest television market but also its most varied. Indian television for the past decade has been defined by an upward trend of continuous growth-in viewership numbers, revenues and advertising-and equally with a severe crisis of content across genres. Overall, Indian television is beset by three fundamental challenges: a failure to evolve a comprehensive system of regulation, the increasing political control of regional television channels and distribution networks and a structural problem with its business model and delivery platforms, which is reflected in problems over quality of content. © 2012 Taylor & Francis Group, LLC.
Source Title: South Asian History and Culture
URI: http://scholarbank.nus.edu.sg/handle/10635/128475
ISSN: 19472498
DOI: 10.1080/19472498.2012.720089
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