Please use this identifier to cite or link to this item: https://doi.org/10.1075/ps.1.2.03hir
Title: Anime and intertextualities: Hegemonic identities in Cowboy Bebop
Authors: Hiramoto, M. 
Keywords: Anime
Indexicality
Intertextuality
Japanese
Naturalization
Role language
Issue Date: 2010
Citation: Hiramoto, M. (2010). Anime and intertextualities: Hegemonic identities in Cowboy Bebop. Pragmatics and Society 1 (2) : 234-256. ScholarBank@NUS Repository. https://doi.org/10.1075/ps.1.2.03hir
Abstract: Cowboy Bebop, a popular anime series set in the year 2071 onboard the spaceship Bebop, chronicles the bohemian adventures of a group of bounty hunters. This paper presents how the imaginary characters and their voices are conventionalized to ft hegemonic norms. The social semiotic of desire depicted in Cowboy Bebop caters to a general heterosexual market in which hero and babe characters represent the anime archetypes of heterosexual normativity. Scripted speech used in the anime functions as a role language which indexes common ideological attributes associated with a character's demeanor. This study focuses on how ideas, including heterosexual normativity and culture-specifc practices, are reproduced in media texts in order to negotiate the intertextual distances that link the characters and audience. © John Benjamins Publishing Company.
Source Title: Pragmatics and Society
URI: http://scholarbank.nus.edu.sg/handle/10635/126419
ISSN: 18789714
DOI: 10.1075/ps.1.2.03hir
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