Anime and intertextualities: Hegemonic identities in Cowboy Bebop

Abstract

Cowboy Bebop, a popular anime series set in the year 2071 onboard the spaceship Bebop, chronicles the bohemian adventures of a group of bounty hunters. This paper presents how the imaginary characters and their voices are conventionalized to ft hegemonic norms. The social semiotic of desire depicted in Cowboy Bebop caters to a general heterosexual market in which hero and babe characters represent the anime archetypes of heterosexual normativity. Scripted speech used in the anime functions as a role language which indexes common ideological attributes associated with a character's demeanor. This study focuses on how ideas, including heterosexual normativity and culture-specifc practices, are reproduced in media texts in order to negotiate the intertextual distances that link the characters and audience. © John Benjamins Publishing Company.