THE ROLE OF IT-DRIVEN ENTREPRENEURIAL PROCESSES IN BUSINESS MODEL DEVELOPMENT

Abstract

EMPLOYING THE THEORETICAL LENS OF EFFECTUATION AND OPPORTUNITY CONSTRUCTS IN THE ENTREPRENEURSHIP FIELD, OUR STUDIES PROVIDE INSIGHT INTO THE MECHANISMS LINKING THE BUSINESS MODEL WITH ENTREPRENEURIAL PROCESSES. THREE IN-DEPTH CASE STUDIES WERE CONDUCTED TO DETERMINE HOW ORGANIZATIONS DEVELOP THEIR BUSINESS MODELS, FROM FORMULATION TO IMPLEMENTATION, USING ENTREPRENEURIAL PROCESSES. THE FIRST STUDY EXAMINED HOW A SOFTWARE FIRM REVISED ITS BUSINESS MODELS MULTIPLE TIMES DURING A NEW PRODUCT CREATION CYCLE TO POSITION ITSELF IN AN ESTABLISHED IS ECOSYSTEM. THE SECOND STUDY EXAMINED HOW A LARGE ORGANIZATION USES IS STRATEGIES AND IS RESOURCES TO INCREASE ITS OPTIONS TO CONFIGURE ITS BUSINESS MODEL. THE THIRD STUDY EXAMINED HOW A SOCIAL ENTERPRISE ESTABLISHED A NEW IS-DRIVEN ECOSYSTEM WITHIN A RURAL COMMUNITY TO EXPLOIT OPPORTUNITIES OFFERED BY A MUCH LARGER E-COMMERCE ECOSYSTEM. IN THE CONTEXTS OF IS ECOSYSTEM, IS STRATEGY AND IS RESOURCES, THESE STUDIES CONTRIBUTE TO OUR UNDERSTANDING OF