Towards strategic media

Abstract

We assume that visualizations will increasingly not only display data, but allow for actions and the execution of strategies within visualized environments. With the term strategic media we refer to media applications supporting the activities related to the design and implementation of strategies in business or personal contexts. Inspired by so called strategic dash boards for the business context we ask, what could be useful design heuristics supporting such strategic media applications in general. As a starting point we propose, that strategic media integrate aspirational, executional/transactional and epic aspects representing intentions, functionalities critical to implementation and long term monitoring and feedback. Three conceptual prototypes developed by the author illustrate the concepts. © 2012 Springer-Verlag.