CSR as organization-employee relationship management strategy: A case study of socially responsible information technology companies in India

Abstract

This study examined corporate social responsibility (CSR) as a probable relationship management strategy that could strengthen relationships between organizations and their employees. Specifically, this study explored linkages between employee perceptions of their organizations' CSR practices and organization-employee relationship dimensions of trust, commitment, satisfaction, and control mutuality. Results, based on a survey (N = 244) with employees of two large, publicly listed companies in India, revealed strong, significant, and positive associations between CSR and organization-employee relationships, especially between legal, ethical, and discretionary dimensions of CSR and relationships. CSR is then proposed as a relationship management strategy, especially in the context of employee relations. © The Author(s) 2013.