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Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/99059
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dc.titleThe Role of Color in Influencing Trust The Role of Color in Influencing Trust in e-Commerce Web Site
dc.contributor.authorSasidharan, Sharath
dc.contributor.authorDhanesh, Ganga S.
dc.date.accessioned2014-10-17T06:32:01Z
dc.date.available2014-10-17T06:32:01Z
dc.date.issued2007-12
dc.identifier.citationSasidharan, Sharath,Dhanesh, Ganga S. (2007-12). The Role of Color in Influencing Trust The Role of Color in Influencing Trust in e-Commerce Web Site. MWAIS 2007 Proceedings 16. ScholarBank@NUS Repository.
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/99059
dc.description.abstract"Proceedings of the Second Midwest United States Association for Information Systems, Springfield, IL May 18–19, 2007."
dc.description.urihttp://aisel.aisnet.org/cgi/viewcontent.cgi?article=1095&context=mwais2007
dc.language.isoen
dc.publisherAssociation for Information Systems
dc.typeConference Paper
dc.contributor.departmentCOMMUNICATIONS AND NEW MEDIA
dc.description.sourcetitleMWAIS 2007 Proceedings
dc.description.volume16
dc.identifier.isiutNOT_IN_WOS
dc.published.statePublished
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