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|Title:||Using six sigma in new service development||Authors:||Goudarzlou, A.
|Keywords:||Design for six sigma
New service development
|Issue Date:||2008||Citation:||Goudarzlou, A.,Chuan, T.K. (2008). Using six sigma in new service development. 5th International Conference Service Systems and Service Management - Exploring Service Dynamics with Science and Innovative Technology, ICSSSM'08 : -. ScholarBank@NUS Repository. https://doi.org/10.1109/ICSSSM.2008.4598530||Abstract:||The service industry has become a leading factor in economies worldwide, and great deals of studies have been conducted to facilitate and improve the management of new service development (NSD). This research investigates the use of six sigma tools and techniques in service organizations and examines its effect on NSD performance. The results of the research illustrate that by using the six sigma methodology in new service development, firms can experience greater efficiency in their development processes with regards to improved financial results and higher customer satisfaction. © 2008 IEEE.||Source Title:||5th International Conference Service Systems and Service Management - Exploring Service Dynamics with Science and Innovative Technology, ICSSSM'08||URI:||http://scholarbank.nus.edu.sg/handle/10635/87422||ISBN:||9781424416721||DOI:||10.1109/ICSSSM.2008.4598530|
|Appears in Collections:||Staff Publications|
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