Please use this identifier to cite or link to this item:
Title: An empirical study of information contribution to online feedback systems: A motivation perspective
Authors: Tong, Y.
Wang, X. 
Tan, C.-H.
Teo, H.-H. 
Keywords: Economic rewarding mechanism
Electronic word-of-mouth
Motivation theory
Online feedback system
Product review
Issue Date: 2013
Citation: Tong, Y., Wang, X., Tan, C.-H., Teo, H.-H. (2013). An empirical study of information contribution to online feedback systems: A motivation perspective. Information and Management 50 (7) : 562-570. ScholarBank@NUS Repository.
Abstract: Online feedback systems (OFSs) are increasingly available on online shopping websites; they allow consumers to post their ratings and consumption reviews for products. We employed motivation theory and a goal attainment perspective to model a set of motivating and inhibiting factors that could influence a consumer's intention to contribute to an OFS. Our experiment, which involved 168 university students, showed that a consumer's intention to contribute product reviews is influenced by perceived satisfaction gained in helping other consumers, perceived satisfaction gained in influencing the merchant, perceived probability of enhancing self-image, and perceived executional costs. In addition, the presence of an economic rewarding mechanism was found to promote a contribution when a consumer's perceived probability of enhancing self-image was relatively high or when perceived cognitive cost was relatively low. Implications of our findings are discussed. © 2013 Elsevier B.V.
Source Title: Information and Management
ISSN: 03787206
DOI: 10.1016/
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.


checked on Sep 22, 2020


checked on Sep 15, 2020

Page view(s)

checked on Sep 27, 2020

Google ScholarTM



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.