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Title: An empirical study of information contribution to online feedback systems: A motivation perspective
Authors: Tong, Y.
Wang, X. 
Tan, C.-H.
Teo, H.-H. 
Keywords: Economic rewarding mechanism
Electronic word-of-mouth
Motivation theory
Online feedback system
Product review
Issue Date: 2013
Citation: Tong, Y., Wang, X., Tan, C.-H., Teo, H.-H. (2013). An empirical study of information contribution to online feedback systems: A motivation perspective. Information and Management 50 (7) : 562-570. ScholarBank@NUS Repository.
Abstract: Online feedback systems (OFSs) are increasingly available on online shopping websites; they allow consumers to post their ratings and consumption reviews for products. We employed motivation theory and a goal attainment perspective to model a set of motivating and inhibiting factors that could influence a consumer's intention to contribute to an OFS. Our experiment, which involved 168 university students, showed that a consumer's intention to contribute product reviews is influenced by perceived satisfaction gained in helping other consumers, perceived satisfaction gained in influencing the merchant, perceived probability of enhancing self-image, and perceived executional costs. In addition, the presence of an economic rewarding mechanism was found to promote a contribution when a consumer's perceived probability of enhancing self-image was relatively high or when perceived cognitive cost was relatively low. Implications of our findings are discussed. © 2013 Elsevier B.V.
Source Title: Information and Management
ISSN: 03787206
DOI: 10.1016/
Appears in Collections:Staff Publications

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