Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/63136
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dc.titleForecasting of diesel and petrol sales an evaluation of various marketing strategies
dc.contributor.authorAng, B.W.
dc.contributor.authorTan, K.C.
dc.date.accessioned2014-06-17T07:00:34Z
dc.date.available2014-06-17T07:00:34Z
dc.date.issued1990-04
dc.identifier.citationAng, B.W.,Tan, K.C. (1990-04). Forecasting of diesel and petrol sales an evaluation of various marketing strategies. Energy Policy 18 (3) : 246-254. ScholarBank@NUS Repository.
dc.identifier.issn03014215
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/63136
dc.description.abstractA statistical analysis is carried out on how diesel and petrol sales to road vehicles are affected by several non-price marketing strategies in Singapore. These strategies are giving away free gifts, launching of a lucky draw, and product differentiation by introducing products with additives. The analysis is based on the monthly sales data over a four-year period for a subsidiary of a major international oil company. The results show the effectiveness of these marketing strategies in the highly competitive Singapore retail market. © 1990.
dc.sourceScopus
dc.subjectPetroleum products
dc.subjectSales forecasting
dc.subjectSales promotions
dc.typeArticle
dc.contributor.departmentINDUSTRIAL & SYSTEMS ENGINEERING
dc.description.sourcetitleEnergy Policy
dc.description.volume18
dc.description.issue3
dc.description.page246-254
dc.description.codenENPYA
dc.identifier.isiutNOT_IN_WOS
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