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https://scholarbank.nus.edu.sg/handle/10635/63136
| Title: | Forecasting of diesel and petrol sales an evaluation of various marketing strategies | Authors: | Ang, B.W. Tan, K.C. |
Keywords: | Petroleum products Sales forecasting Sales promotions |
Issue Date: | Apr-1990 | Citation: | Ang, B.W.,Tan, K.C. (1990-04). Forecasting of diesel and petrol sales an evaluation of various marketing strategies. Energy Policy 18 (3) : 246-254. ScholarBank@NUS Repository. | Abstract: | A statistical analysis is carried out on how diesel and petrol sales to road vehicles are affected by several non-price marketing strategies in Singapore. These strategies are giving away free gifts, launching of a lucky draw, and product differentiation by introducing products with additives. The analysis is based on the monthly sales data over a four-year period for a subsidiary of a major international oil company. The results show the effectiveness of these marketing strategies in the highly competitive Singapore retail market. © 1990. | Source Title: | Energy Policy | URI: | http://scholarbank.nus.edu.sg/handle/10635/63136 | ISSN: | 03014215 |
| Appears in Collections: | Staff Publications |
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