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Title: Forecasting of diesel and petrol sales an evaluation of various marketing strategies
Authors: Ang, B.W. 
Tan, K.C. 
Keywords: Petroleum products
Sales forecasting
Sales promotions
Issue Date: Apr-1990
Citation: Ang, B.W.,Tan, K.C. (1990-04). Forecasting of diesel and petrol sales an evaluation of various marketing strategies. Energy Policy 18 (3) : 246-254. ScholarBank@NUS Repository.
Abstract: A statistical analysis is carried out on how diesel and petrol sales to road vehicles are affected by several non-price marketing strategies in Singapore. These strategies are giving away free gifts, launching of a lucky draw, and product differentiation by introducing products with additives. The analysis is based on the monthly sales data over a four-year period for a subsidiary of a major international oil company. The results show the effectiveness of these marketing strategies in the highly competitive Singapore retail market. © 1990.
Source Title: Energy Policy
ISSN: 03014215
Appears in Collections:Staff Publications

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