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Title: Knowledge Sharing Mechanisms: Characteristics and Roles in Knowledge Sharing
Keywords: Knowledge Sharing Mechanism, Reach, Richness, Social Media, Knowledge Sharing Needs, Cognitive-Affective
Issue Date: 16-Aug-2013
Citation: LIU WENTING (2013-08-16). Knowledge Sharing Mechanisms: Characteristics and Roles in Knowledge Sharing. ScholarBank@NUS Repository.
Abstract: Despite a plethora of technical solutions, many organizations still feel the pain of seeing work replicated in different geographies and business units because people are just not aware of what others have done. The lack of sufficient adoption of knowledge sharing mechanisms within the organization and the mismatch of knowledge management tools and knowledge sharing needs are the major problems in knowledge management. The purposes of this thesis are: (i) to establish a thorough understanding of when to choose what mechanisms according to knowledge sharing process, (ii) to explore the effects of the social media characteristics having on knowledge contribution and seeking willingness. Survey results show that: (i) perceived Reach and Richness affect the intention towards the use of knowledge sharing mechanism, and these effects were moderated by social subjective norm; (ii) social media characteristics influenced knowledge contribution and seeking willingness by filling knowledge sharing needs. To our knowledge, this research is a pioneer in its investigate knowledge sharing mechanism selection in a systematic view, and the first to explicate the values of social media on knowledge sharing.
Appears in Collections:Ph.D Theses (Open)

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