Please use this identifier to cite or link to this item:
Title: The Glocalization of U.S. sports in South Korea
Authors: Cho, Y. 
Issue Date: Jun-2009
Citation: Cho, Y. (2009-06). The Glocalization of U.S. sports in South Korea. Sociology of Sport Journal 26 (2) : 320-334. ScholarBank@NUS Repository.
Abstract: This study uses the lens of glocalization (Robertson, 1995) to explore how the expansion of U.S. sports in South Korea since the late 1990s influences the de/reconstitution of the national among local sports fans. I specifically look at how the impact of global sports such as Major League Baseball transforms structures of the national among Korean sports fans. I conclude that the term individuated nationalism best explains the ways that fans rationalize national fandom of Major League Baseball in terms of their personal tastes. © 2009 Human Kinetics, Inc.
Source Title: Sociology of Sport Journal
ISSN: 07411235
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

Page view(s)

checked on Apr 20, 2019

Google ScholarTM


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.