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Title: Deception in avatar-mediated virtual environment
Authors: Hooi, R.
Cho, H. 
Keywords: Avatars
Second Life
Virtual world
Issue Date: Jan-2013
Citation: Hooi, R., Cho, H. (2013-01). Deception in avatar-mediated virtual environment. Computers in Human Behavior 29 (1) : 276-284. ScholarBank@NUS Repository.
Abstract: This study explored the effects of avatars on deception - how perceived avatar likeness to self can affect the truthfulness and accuracy of interactions online. More specifically, this study examined the extent to which perceived avatar similarity influences self-awareness and users' degree of attraction to them, and how these psychological states affect deception in the context of Second Life. The results, based on web-based survey data of 159 Second Life users, revealed that avatar similarity in attitude and behavior to the owner heightened self-awareness, which, in turn, reduced deception. Perceived avatar similarity in terms of appearance was found to have a direct negative impact on deception so that those who perceived their avatars to look similar to themselves were less likely to engage in deceptive behavior. Implications of the findings are discussed. © 2012 Elsevier Ltd. All rights reserved.
Source Title: Computers in Human Behavior
ISSN: 07475632
DOI: 10.1016/j.chb.2012.09.004
Appears in Collections:Staff Publications

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