Please use this identifier to cite or link to this item: https://scholarbank.nus.edu.sg/handle/10635/48940
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dc.titlemCatalogue : An adaptive catalogue for mCommence
dc.contributor.authorTAY YUAN SHERNG
dc.date.accessioned2014-01-20T18:00:55Z
dc.date.available2014-01-20T18:00:55Z
dc.date.issued2006-11-23
dc.identifier.citationTAY YUAN SHERNG (2006-11-23). mCatalogue : An adaptive catalogue for mCommence. ScholarBank@NUS Repository.
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/48940
dc.description.abstractThe possibility of using mobile devices conveniently for web browsing and online transactions is a long overdue promise made by developers of wireless technology. Despite continual improvement in bandwidth and capabilities of mobile devices, these hardware upgrades have not brought about the wireless revolution that has been widely anticipated. This disappointment has generally been attributed to a lack of content as well as usability issues. With reference to the latter, this thesis presents a novel model for catalogue navigation as a solution to improve user experience when using devices with small screen size for browsing. Through a bookmark system coupled with preference inference mechanism, an adaptive catalogue has been created that dynamically guides a user towards items that are of interest to the user. The approach emphasizes a minimum attention user interface that allows user to browse through a catalogue quickly with minimal cognitive effort. The performance of the technique has been evaluated and the results proved to be promising.
dc.language.isoen
dc.subjectm-Commerce, Adaptive Catalogue, Preference Clustering
dc.typeThesis
dc.contributor.departmentELECTRICAL & COMPUTER ENGINEERING
dc.description.degreeMaster's
dc.description.degreeconferredMASTER OF ENGINEERING
dc.identifier.isiutNOT_IN_WOS
Appears in Collections:Master's Theses (Open)

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mCatalogue - An Adaptive Catalogue for mCommerce.pdf890.15 kBAdobe PDF

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Appendix A - Database.pdf259.72 kBAdobe PDF

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Appendix B - Product Ontology.pdf54.1 kBAdobe PDF

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Appendix C - Test Data.pdf59.21 kBAdobe PDF

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Appendix D - Source Code.pdf77.29 kBAdobe PDF

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