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Title: Online multimedia advertising
Keywords: Affect, Online video, Video advertising, companion advertising, personalized advertising, eye-tracking
Issue Date: 13-Aug-2013
Citation: YADATI NARASIMHA KARTHIK (2013-08-13). Online multimedia advertising. ScholarBank@NUS Repository.
Abstract: Past few years has seen a tremendous explosion in the availability of video data on the internet. A major reason for such an explosion is the rise of community video sharing websites like YouTube and the growing popularity of various social networks like Facebook. With the rise of such sources of video content, the number of users participating in such forums in different capacities as audience and content creators has also increased. Presence of a large number of people in such forums (for example, more than one billion users visit YouTube each month) provides a lucrative opportunity for advertisers in order to market their product/service. This thesis concentrates on providing a wholesome framework for computational video advertising.
Appears in Collections:Master's Theses (Open)

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