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Title: Institutional advertising: boon or bane?
Authors: Soh, G. 
Issue Date: 1990
Citation: Soh, G. (1990). Institutional advertising: boon or bane?. Singapore dental journal 15 (1) : 20-22. ScholarBank@NUS Repository.
Abstract: Dental advertising has long been considered an anathema by the dental profession. However, in recent years, legalisation of dental advertising in the United States and later, Britain, introduced a new dimension into dental advertising. Professional organisations which decided on institutional advertising had reported impressive returns. The benefits and shortcomings of institutional advertising are discussed.
Source Title: Singapore dental journal
ISSN: 03775291
Appears in Collections:Staff Publications

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