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|Title:||Institutional advertising: boon or bane?||Authors:||Soh, G.||Issue Date:||1990||Citation:||Soh, G. (1990). Institutional advertising: boon or bane?. Singapore dental journal 15 (1) : 20-22. ScholarBank@NUS Repository.||Abstract:||Dental advertising has long been considered an anathema by the dental profession. However, in recent years, legalisation of dental advertising in the United States and later, Britain, introduced a new dimension into dental advertising. Professional organisations which decided on institutional advertising had reported impressive returns. The benefits and shortcomings of institutional advertising are discussed.||Source Title:||Singapore dental journal||URI:||http://scholarbank.nus.edu.sg/handle/10635/46722||ISSN:||03775291|
|Appears in Collections:||Staff Publications|
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